We manage brands’ digital ecosystems from a single hub across social media, performance marketing, web design and production.
Recent Work
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Çağrı Gıda
Automated Data and Multi-Layered Performance Advertising
Category
E-Commerce & Retail
Services
Performance Marketing, Creative Design
Our Approach
We manage the full digital performance marketing and creative advertising operations of Çağrı Gıda, one of the long-established, leading players in the retail sector. Having identified that traditional catalog visuals on plain white backgrounds were rarely noticed in social media feeds, we built our overall ad strategy on a creative visual architecture. Drawing on the dynamic data flexibility offered by smart software such as Optifeed, we integrated raw catalog images in real time with an automated smart frame design. By dressing products in this dynamic frame carrying the brand’s corporate identity, trusted color tones and logo, we ensured that consumers instantly recognize every offer in their feed as a “Çağrı Gıda” signature.
Results
The wave of engagement driven by continuously optimized Meta and Google Ads campaigns and the dynamic frame design brought a volume leap across all performance metrics, even though we kept the ad budget fixed. Thanks to this smart visual architecture, our ads continued to deliver a flow of qualified traffic that nearly doubled, at a much lower cost.
Key Metrics
Design Engineering
A shift from a static catalog structure to a dynamic creative model with a branded frame
Traffic & Volume Growth
75.2% more link clicks (store traffic) on the same ad budget
Return on Ad Spend Efficiency
A remarkable +57.6% boost in ROAS (return on ad spend)
Advertising Ecosystem
For Çağrı Gıda, we built Meta and Google Ads campaigns within a single performance structure using dynamic creative frames, managing the journey from reach to store and web traffic on the basis of data across campaign periods.
Meta AdsAudience segmentation on Facebook and Instagram
Google AdsIntent-driven reach on the search and display networks
Campaign Flow
Çağrı Gıda
ReachReaching the right people at the right time through audience segments.
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We manage brands’ digital ecosystems from a single hub across social media, performance marketing, web design and production, and grow them with strategic solutions.
