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Anne Reçel

Natural Food Aesthetics, Editorial Content & Holistic Social Media Management

Our Approach

We shaped the entire social media ecosystem and visual communication language of “Anne Reçel”, a brand under the Doğbeş umbrella known for additive- and preservative-free products sourced from select farmers committed to organic agriculture. In line with our “Dijital Klinik” approach, we brought traditional jam and marmalade flavors, and a natural food range stretching from pomegranate molasses to grape molasses, into digital channels with an editorial, artisanal aesthetic. Staying true to the motto “A Jar of Happiness!”, we built a vibrant, appetizing and high-energy feed architecture that highlights its 65% fruit content, naturalness and fresh fruit compositions.

Key Metrics

Natural & Editorial Content Architecture
Vibrant Visual Concepts Highlighting the 65% Fruit Content, Additive-Free Recipes and Pure Flavors
An Appetizing Feed Aesthetic
Creative Designs That Engage the Audience with Fresh Fruit Scenes and Breakfast Concepts
Holistic Food Communication
A Communication Strategy Uniting the Entire Range, from Jam to Pomegranate Molasses, in One Refined Brand Identity
We manage brands’ digital ecosystems from a single hub across social media, performance marketing, web design and production, and grow them with strategic solutions.

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